Analytics Tracking
Checks for Google Tag Manager or analytics implementation
Checks for Google Tag Manager or analytics implementation
| Rule ID | analytics/gtm-present |
| Category | Analytics |
| Scope | Per-page |
| Severity | info |
| Weight | 3/10 |
Solution
Analytics tracking helps understand user behavior and measure SEO success. Use Google Tag Manager (GTM) to manage all tags centrally. GTM should be in the <head> with a noscript fallback in <body>. Alternatives: Google Analytics 4 directly, Plausible, Fathom, or Matomo. Ensure tracking complies with privacy laws.
Enable / Disable
Disable this rule
[rules]
disable = ["analytics/gtm-present"]
Disable all Analytics rules
[rules]
disable = ["analytics/*"]
Enable only this rule
[rules]
enable = ["analytics/gtm-present"]
disable = ["*"]