NAP Consistency

Checks for consistent Name, Address, Phone across site

Rule ID	local/nap-consistency
Category	Local SEO
Scope	Site-wide
Severity	warning
Weight	6/10

Solution

NAP consistency is critical for local SEO. Your business name, address, and phone number should be identical everywhere - on your site and across all listings. Use schema.org LocalBusiness markup. Avoid abbreviations inconsistencies (St. vs Street). Include NAP in footer for site-wide visibility.

Enable / Disable

Disable this rule

[rules]
disable = ["local/nap-consistency"]

Disable all Local SEO rules

[rules]
disable = ["local/*"]

Enable only this rule

[rules]
enable = ["local/nap-consistency"]
disable = ["*"]